Provide an accurate window into the constantly shifting network of people who make up your company and identify what they’re actually working on… all in real time.


At VaynerX, I built an internal company API (dubbed IVY, for “Internal Vayner”) that powered the other custom tools I built across the agency. By aggregating time & effort data with our HRIS, I was able to provide an accurate, real time view into who was working on what, how over/under allocated they were, and with whom they were working. I then folded this in an internal API that powered tools for Finance, Paid Media, People Experience, Operations, Project Management, and more.

IVY was the hub that powered internal VaynerX operations for almost 4 years and helped us scale operations from supporting 200 people, to supporting over 800.

July 22, 2018