Allow VaynerMedia to manage thousands of pieces of social content a week with a high level of accountability, oversight, and speed.
I developed an internal application to manage social content production across the whole agency. This app has been in constant use for the past 6 years inside and powers content production for some of our account and create teams.
- Multi-platform support (Facebook, etc.)
- Highly customizable calendar for organizing content
- Internal review portal (discussion and feedback from managers)
- Client portal (logins, review, and leave feedback)
- Multiple modes for viewing content
- Support for video, photo, and text
- Multi revision support
- Management mode of tracking if and when content was posted
- PDF, Excel exports for all content
- Support for integration into PM/Ticketing systems
- Allow content bundles where the core content was the same, but you could customize pieces for specific platforms (e.g. different size photo for Facebook vs. Twitter)